Growing up together in Los Angeles, Spenser Flugum and Matthew Cavender would wonder about the future of society, technology, and design. Matthew, a SCI-Arc graduate, has spent the majority of his career working in the field of architecture while studying the modern applications of design theory. Spenser is an experienced artist and coder from the games and animation industries, most recently Nickelodeon Animation. Now, they are using the skills they’ve acquired and tapping their childhood speculations to produce a novel social marketing platform; goPlay creates a self-sustaining ecosystem of businesses, social groups, and the products they use.